Apple’s Worst Interaction

17 Mar 2011
design apple
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I want to play a game! Hey, that one looks fun:

And Yet It Moves

I think I bought this on my other computer! So I should just be able to download it again, right? Hmmm…

Buy button ($9.99)

That says it’s $9.99! But I thought I already bought it. Maybe not? Or maybe it just always lists the price? I’ll just click.

*click*

I’m sure I bought it.

Are you sure you want to buy and download And Yet It Moves? Your credit card will be charged for this purchase and your app will begin to download immediately. Cancel/Buy

That says “your credit card will be charged for this purchase” and the big button says “Buy.” I guess… I didn’t buy it? Oh well. I do want to play…

*click*

You have already purchased this item. To download it again for free, select OK. Cancel/OK

I knew I bought it!

The iPhone’s App Store does the same thing.

I wonder how many people give up, rather than re-downloading an app they’ve already purchased, because they’ve been lead to believe they will be charged for it again.